In this episode of REAL Marketing University, with David Collins, we sit down with award-winning luxury real estate professional Dan Conway, Principal at Dan Conway & Associates located in San Diego, CA. To jump to a specific topic, navigate to one of the following timestamps: [02:47] The Value of Name Recognition in Farming Neighborhoods [08:39] Dan’s Advice for New Real Estate Agents [11:22] Dan’s Advice for Seasoned Real Estate Veterans [14:36] Dan’s Experience with Direct Mail Marketing and His Partnership with REAL Marketing [19:20] Personal Spheres, Farming Neighborhoods, and How They Feed Into Each Other [22:30] Thinking Outside the Box to Find Real Estate Buyers [25:50] The Benefits of Variable Data in Direct Mail Marketing
“If you have a plan that works, just repeat it.”
If you don’t take anything else away from this episode, remember that phrase when it comes to your real estate marketing strategy. Sure, there are tons of “silver bullet” marketing strategies out there being heavily promoted to real estate agents, but the majority of those strategies promise results that typically sound too good to be true.
And guess what…they are!
Building up your network and continuing to market to that network are the key to a steady stream of listings and new transactions. By continuing to play the role of neighborhood expert in any given market, you’re actively making it known to all buyers and sellers of that market that you’re available to partner with them for their real estate journey.
And the best way to stay in contact with potential buyers and sellers in your market?
Direct mail marketing. If you’re looking to gain market share and establish yourself as the go-to real estate agent in your area, a well-crafted direct mail marketing campaign should be the foundation of your strategy. Listen as David and Dan discuss best practices for successfully working towards gaining market share (and more leads) regardless of whether you’re just starting out in the industry or already have years of experience under your belt.
Topics and Questions You’ll Uncover During this Episode:
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