REAL Marketing University, with David Collins

REAL Marketing University — David Collins Interviews Lucio Bernal

Episode Summary

In the inaugural episode of REAL Marketing University, with David Collins, we sit down with Palm Springs real estate professional Lucio Bernal. One of the most trusted and sought-after agents in Palm Springs, Lucio offers clients a comprehensive approach and over three decades of real estate experience. To jump to a specific topic, navigate to one of the following timestamps: [02:14] A Return to Normalcy in Real Estate [05:37] How Lucio Got Started as a Real Estate Professional [11:32] Using Print Materials and Working with REAL Marketing [19:01] Concerns of Buyers and Sellers and Marketing Best Practices [24:01] What Types of Marketing Does Lucio Utilize? [30:24] Closing Thoughts with Lucio Bernal [38:01] Episode Recap and Key Takeaways

Episode Notes

David and Lucio discuss the luxury market, the importance of consistently marketing yourself, and why staying top of mind with potential clients in your real estate network is so critical to your success.

They also highlight the top concerns of real estate sellers, which include the agent they choose to partner with…

Being the local neighborhood expert;
Regularly and effectively communicating with them
Having the proper know-how and internet exposure to market a home

Topics and Questions You’ll Uncover During this Episode:

Is the Real Estate Market Returning to Normal?
Why Partnering with The Institute for Luxury Home Marketing Is Beneficial
The Importance of Having High-Quality Print Materials
How Real Estate Marketing Has Shifted (and Stayed the Same) Over the Years
Using Monthly Market Reports to Effectively Market Yourself
What are the Top Concerns of Sellers?

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