In this episode of REAL Marketing University, with David Collins, we sit down with Panama City Beach real estate agents Sean Casilli and Alice de La Penha located in Northwest Florida. To jump to a specific topic, navigate to one of the following timestamps: [07:27] The Importance of Marketing in Real Estate [10:10] Building the Right Relationships with Clients [12:48] Real Estate Designations and Breaking Into Luxury [17:04] Working with REAL Marketing and Real Estate Market Reports [22:58] Combining Direct Mail and Digital Marketing Efforts [25:57] Choosing the Right Neighborhood to Farm [29:02] Closing Thoughts for New and Experienced Real Estate Agents [35:12] Episode Recap with David Collins
Always Double Down on Marketing That Works
When it comes to successfully marketing yourself as a real estate agent, you always need to have a plan. Sure, it’s easy to try out the latest marketing technique, but if you’re doing so without a clear marketing plan in mind, you’re not going to as effectively produce results as you may have wanted. Plain and simple, don’t just try stuff to try it — only implement it if it fits into your current marketing strategy and will improve your overall footprint as the local neighborhood expert. And on the flip side, if you are currently utilizing a marketing strategy that’s yielding positive results, keep doing it, and try figuring out a way to do more of it if possible.
What Do Real Estate Clients Want?
Always keep in mind what your clients are looking for. You need to appeal to the topics that they’re interested in learning more about, and tailor your marketing campaign efforts accordingly. Whether you’re new to real estate or an experienced veteran, always remember to anticipate what your clients want, have thorough answers prepared for the related questions they may ask, and constantly work towards strengthening your relationships with them.
Topics and Questions You’ll Uncover During this Episode:
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