In this episode of REAL Marketing University, with David Collins, we sit down with creative marketing executive and Idaho real estate professional Wayne Peterson. With more than thirty years of executive experience collaborating with high-net-worth clients, Wayne is the creator of Idaho Luxe®, the brand he's curated for his real estate practice that represents premium, true luxury properties in the North Idaho Lake Country. To jump to a specific topic, navigate to one of the following timestamps: [03:30] Picking a Brokerage as a Real Estate Agent [05:13] Why Real Estate Farming Is a Game Changer [09:45] The Benefits of Working with a Direct Mail Marketing Company [12:07] The Luxury Mindset and the Language of Luxury Real Estate [13:57] How to Expand One’s Real Estate Market Share [20:14] Closing Thoughts with Wayne Peterson [27:06] Episode Recap and Key Takeaways
David and Wayne discuss what it takes to be successful in the luxury residential market, and how meticulously researching target markets is the key to consistently growing your neighborhood market share. They also highlight the importance of partnering with both the right brokerage and marketing firm to help you most effectively accomplish your desired goals (both short-term and long-term).
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