REAL Marketing University, with David Collins

REAL Marketing University – Uncovering Common Marketing Misconceptions and Questions in the Real Estate Industry with David Collins

Episode Summary

If you're in the real estate business, you know that marketing is a crucial part of your success. But with so many misconceptions and questions out there, it can be hard to know where to focus your efforts. In this final episode of the REAL Marketing University podcast, David discusses some of the most common misconceptions and questions in real estate marketing and tips on how to address them. To jump to a specific topic, navigate to one of the following timestamps: - [01:29] Myth #1: Doing Digital Marketing is Enough - [04:22] Myth #2: Direct Mail is Out - [08:06] Myth #3: If You Mail Once, You Should See Results - [09:04] Myth #4: I Gained Market Share, So I Don’t Need to Market Anymore - [10:12] Myth #5: The Quality of Your Photography Doesn’t Matter - [12:53] Myth #6: As the Market Slows, I Will Reduce My Marketing Efforts - [16:17] How Do I Know If My Marketing Is Working? - [21:36] How to Improve the Results of My Mailers? - [23:40] How Often Should I Be Mailing? - [24:49] How Do I Stand Out in a Listing Appointment?

Episode Notes

Misconceptions and Questions You’ll Uncover During this Episode:

Misconceptions

Digital Marketing is Enough
Direct Mail is Outdated and Doesn't Work
One Mailing Should Suffice to Generate Results
I Gained Market Share and Don’t Need to Market Any More
The Quality of Photography Doesn't Matter in a Hot Market
Reducing Your Marketing Efforts as Market Slows

Common Questions

How do I Know if My Marketing is Working?
How to Improve the Results of Direct Mail?
How Often Should You Mail to Be Effective?
How do I Stand Out During a Listing Appointment?

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